<hi xmlns="http://www.tei-c.org/ns/1.0" rend="color(0E101A)">Owing to the complex and abstract nature of the concepts, I propose an embedded mixed methodology. As the main crux of the study, subjective data will be gathered through semi-structured interviews of Indian digital social readers. Codes generated from the transcripts (using NVivo) will help identify the parameters of AP, which will then be used in the supplementary survey involving bilingual adult Indian readers. This data should help reinforce the proposed framework. Cluster sampling will be used for this purpose. R will be used for data collation and final analysis.</hi> <hi xmlns="http://www.tei-c.org/ns/1.0" rend="underline color(0E101A)">The project does not concentrate on a fixed corpus given the generic nature of the questions it asks and India's multilingual readership.</hi> <hi xmlns="http://www.tei-c.org/ns/1.0" rend="color(0E101A)" xml:space="preserve"> Data collection begins in mid-January 2023, following the completion of basic theorising. </hi>