„[I]n order to be in a relation with the world informatically, one must erase the world, subjecting it to various forms of manipulation, preemption, modeling, and synthetic transformation. The computer takes our own superlative power over worlds as the condition of possibility for the creation of worlds. Our intense investment in worlds – our acute fact finding, our scanning and data mining, our spidering and extracting – is the precondition for how worlds are revealed. The promise is not one of revealing something as it is, but in simulating a thing so effectively that ‘what it is’ becomes less and less necessary to speak about, not because it is gone for good, but because we have perfected a language for it.“ (Interface Effect, 13)