<hi xmlns="http://www.tei-c.org/ns/1.0" style="font-family:Segoe UI">Who gets to be remembered and historicized by ways of – digital – record creation? For many German-Americans in the long nineteenth century, German-language newspapers were the primary source of both information and entertainment. So far, research on the German-American press has predominantly focused on the male editors, writers, or advertisers and their influence – and success stories – on U.S. politics and economy. These HIStories have entered into schoolbooks and popular culture in the U.S. and Germany alike. Idealized versions, for instance, of the nineteenth-century German-American migrant as a hard-working, bright, self-made man have been “reused” for marketing strategies as the 2017 Budweiser Super Bowl commercial illustrates. The commercial video ad titled “Born the Hard Way” tells the fictitious tale of Adolphus Busch, co-founder of the brewery dynasty Anheuser-Busch, who emigrated to the U.S. in 1857, and ends with the slogan: “when nothing stops your dream.”</hi><ref xmlns="http://www.tei-c.org/ns/1.0" target="ftn1" n="1" />