Creative signs can be observed in literary and non-literary genres. Computational Linguistics and DH, however, often expect a poetic function of linguistic creativity. They tend to equate it with figurative language (Gervás 2010) or “foregrounding”, a deviation from the linguistic norm or an aspect of the text brought to the fore through repetition or parallelism (see (Simpson 2014: 50; Peer et al. 2021). This conflation limits the concept of creativity to artistic genres. Following Runco and Jaeger (2012), in the presented project we therefore conceptualize the creativity of a sign as its originality and effectiveness across genres.