<hi xmlns="http://www.tei-c.org/ns/1.0" rend="bold">Prahalad, C.K. / Ramaswamy, Venkat</hi> (2004): „Co-creation experiences: The next practice in value creation“, in: <hi xmlns="http://www.tei-c.org/ns/1.0" rend="italic">Journal of Interactive Marketing</hi> 18 (3): 5–14 10.1002/dir.20015.