Five distinct types of people commonly depicted in news reported were singled out for attention: (1) anchor persons, (2) reporters, (3) news commentators, (4) protagonists in the reported news events and (5) laypersons. The first three traditionally represent the authoritative voice in news and so we track and analyze whether these voices are personalized by including their own attitudes and emotions. The fourth type, protagonists, includes the main involved characters of news events, whereas the fifth type, laypersons, refers to people represented as generic exemplars effected by the news event.