The first activity ( <hi xmlns="http://www.tei-c.org/ns/1.0" rend="italic">macro-task</hi>), targets German-speaking specialists (librarians, chroniclers, historians, etc.) and invites them to geo- and semantically tag historical advertisements automatically extracted from the Zeit.shift newspaper collection using the Historypin platform (Fig. 1).<ref xmlns="http://www.tei-c.org/ns/1.0" n="8" target="ftn8" /> Currently, the Zeit.shift collection in Historypin contains some 7,000 adverts from ten different newspapers and, as of December 2022, 27 people have (geo)tagged 351 adverts with a total of 1,668 unique tags. As a byproduct of the project, the Zeit.shift team produced the German translation of the Historypin platform to the benefit of the German-speaking community.<ref xmlns="http://www.tei-c.org/ns/1.0" n="9" target="ftn9" />