The occurrences of the nine categories in our two selected TV channels are displayed in Figure 2. This shows the complex similarities and differences of the two channels when employing the distinct fine-grained strategies contributing to individualization. From the differing distributions among the fine-grained strategies, it becomes clear that, although both channels might be said to be employing individualization as a technique for raising the interest-value of their reports, they do this in differing ways. For example, the occurrences of closeup faces and the talk of laypersons show no significant difference across the two channel (Fisher’s exact test, p=0.101 and p=0.324 respectively); thus both channels can be seen to use the individualizing feature of closeups and laypeople reports. However, the comparison also shows that Tagesschau uses significantly more <hi xmlns="http://www.tei-c.org/ns/1.0" rend="italic" xml:space="preserve">protagonists </hi>to report news events than does Bild TV (Fisher’s exact test, p=0.001). This means that Tagesschau actually individualizes news stories more than Bild TV does, but in a very specific way. Nevertheless, the result in the category of <hi xmlns="http://www.tei-c.org/ns/1.0" rend="italic" xml:space="preserve">Putin </hi>indicates that Bild TV does specifically individualize Putin significantly more than Tagesschau. Indeed, in our data, Bild TV largely labels the Ukraine war or the violent conflict as Putin’s war, while Tagesschau mostly refers the war to the ‘invasion of Russia’ or Russian soldiers. Figure 2 also shows that the categories of conflict events, emotional reaction, negative evaluation and wallpapering all pattern similarly with significantly more use in Bild TV than in Tagesschau. Moreover, the substantial use of self references of reporters in Bild TV indicates the common insertion of personalized attitudes and opinions into their news reports.