Zeit.shift pursues an active and open approach towards citizen participation and dissemination of project results. One of its goals is to engage the public and raise interest for the historical data that is digitized within the project. This is done by developing initiatives that invite the local population to interact with the data and contribute to their processing and annotation (see §4.2.). These initiatives are promoted through specific campaigns, including stands at conferences and transfer-oriented events such as the <hi xmlns="http://www.tei-c.org/ns/1.0" rend="italic">Long Night of Research</hi>, as well as radio and TV broadcasts, announcements in local print media, flyers, stickers and a prize competition (ibid.).